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Tech industry
fromBusiness Insider
3 days ago

Anthropic bot crawlers feast on web content and give little back, a new ranking shows

AI companies heavily crawl websites for training data while returning minimal referral traffic, undermining the web's traditional data-for-traffic exchange.
fromDigiday
1 week ago

Media Briefing: DOJ's Google search trial remedies fall flat for publishers

The verdict has felt anti-climactic for media and ad execs who had hoped for sweeping change, especially given the court had already ruled Google's search dominance a monopoly last August. Publishing execs hoped the remedies would separate Google's search engine crawler from its AI experiments - such as AI Overviews and AI Mode - or at least force them to provide more data on how those products are impacting publisher clickthroughs from search. That would've given publishers more control over where their content is showing up, and what it's used for.
Tech industry
#chatgpt
Marketing tech
fromDigiday
3 months ago

ChatGPT referral traffic to publishers' sites has nearly doubled this year

ChatGPT is significantly increasing traffic to news and media sites, reflecting a growing preference for reliable content.
Marketing tech
fromDigiday
3 months ago

ChatGPT referral traffic to publishers' sites has nearly doubled this year

ChatGPT is significantly increasing traffic to news and media sites, reflecting a growing preference for reliable content.
more#chatgpt
Digital life
fromExchangewire
4 weeks ago

Digest: Google AI Overviews Harming Referral Traffic by up to 25%; Netflix more than Doubles US Upfront Commitments

Google AI Overviews is harming publisher referral traffic from Google Search by up to 25%.
Netflix's US Upfront commitments have more than doubled year-over-year, reflecting growth across various segments.
MSQ Partners has ruled out a merger with S4 Capital, clarifying no discussions took place regarding any proposal.
Digital life
fromAdExchanger
1 month ago

People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought | AdExchanger

People Inc. experiences a decline in Google referral traffic while digital ad revenue shows growth.
Marketing tech
fromDigiday
3 months ago

Media Briefing: Reddit becomes a more noticeable source of publisher traffic

Reddit is increasingly becoming a vital source of referral traffic for news publishers, as they adapt to changes in search traffic.
fromwww.socialmediatoday.com
3 months ago

Meta Says That Link Posts on Threads Are Seeing Better Performance

We've been working on making sure links are ranked properly. Links have been working much better for more than a month now.
Marketing tech
fromDigiday
3 months ago

Search slips, Discover delivers: Publishers navigate latest Google update

In the past, we've seen more meaningful impact from Google core updates,
Marketing tech
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